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Don't Be So Narcissistic With Your Business Idea

  • rakibhasan01
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7 months 1 week ago #140 by rakibhasan01
Manuel Guillermo Silva Economist specialized in Online Marketing and Payment Advertising and Web Analytics. Currently works. ACL Direct Promo · We know about Relationship Marketing europe email list We are experts in loyalty and incentives · We like to create unique experiences Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories

In all businesses, you must always be "in permanent beta" europe email list attentive to market trends. On a professional level, many times we live too much in the short term and forget that the methods that gave us success in the past, may not give us success in the future. Conceptually speaking, many companies incur the well-known Penrose ladder. This staircase is the impossible representation, by means of an optical illusion, of four flights of stairs that simulate a perpetual ascent or descent when traveling in one direction or another. And that is precisely what many companies do with the digital environment and consumer experiences: with their traditional strategies, they constantly walk the Penrose ladder, believing that they go up or down according to the moment, but, in reality, without moving. of the site, without advancing the slightest bit. Why does it usually happen? Because they underestimate market trends, focus too much on the present and do not see the needs of the industry in the future, that is, do they suffer from "Marketing Myopia?"

Consumers don't wait forever for anyone. We live in fleeting times europe email list where we want everything quickly (including the solution to our complaints or claims) and the most incredible thing is that today we can have it like this (thanks to the digital ecosystem manifested in the ZMOT). They don't care how relevant you have been in the past. If they evolve their needs and the company does not adapt to this new reality, then it will go to the competition that does adjust to the new demands and the business itself will have its days numbered. You know, renew or die. Let's not forget that consumers don't love you for what you do, but for what they get.

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